
BATHROOMS FOR LIFE
The Swiss manufacturer LAUFEN has been designing bathroom worlds for body and soul since 1892. Today, the company stands for holistic bathroom culture with a focus on sustainability, excellent design, innovation and technological leadership that stems from a long tradition of high-quality craftsmanship. LAUFEN pursues the vision of the bathroom as a living space, which is why the comprehensive solutions have an innovative, unique and endearing aesthetic – from the ceramics and fittings to the bathtubs and shower trays, furniture, mirrors and accessories through to the installation systems.
LAUFEN's headquarters are located in Laufen, a town very close to Basel. The company produces in six of its own production facilities in Central Europe.
SUSTAINABILITY
LAUFEN's mission statement includes taking responsibility for the economically, socially and ecologically sustainable development of all generations. LAUFEN designs its products to be as climate-friendly, environmentally friendly and socially responsible as possible – from the selection of materials and production through to delivery, use and recycling – so that the good feeling of purity and comfort can be enjoyed without any worries. The company is aware that this is an ongoing process that needs to be constantly developed and adjusted.
In 2021, as part of the Roca Group, LAUFEN joined the United Nations Global Compact, a worldwide agreement between companies and the UN that aims to establish reliable corporate practices for a more sustainable and inclusive future.
ILBAGNOALESSI
For over 20 years, ILBAGNOALESSI has captivated the design world with its iconic shape, bold imagination and subtle eccentricity. Created by renowned Italian designer Stefano Giovannoni, this award-winning collection epitomises his visionary approach to bathroom design. Using pioneering materials such as sapphire ceramic and Sentec, alongside the more traditional fine fire clay, the collection embraces the design of bold shapes and colours, while the Sentec freestanding bath offers a velvety tactile experience, combining ergonomic comfort with visual drama.
THE NEW CLASSIC
A poetic experience of design and innovation. The New Classic by LAUFEN, designed under the creative direction of Marcel Wanders, is a complete bathroom collection that reinterprets timeless elegance for the modern world. From gracefully shaped vanity units and sculptural washbasins to sophisticated toilets, a sensual bath and carefully crafted taps, mirrors and accessories, each piece exudes a sense of poetry and balance.

SAPHIRKERAMIK
- Globally significant innovation from LAUFEN
- Revolutionary material, exceptional hardness and flexural strength
- Ultra-thin, extremely resistant structures
- Saphirkeramik combines hardness and mouldability and enables designs with thin but robust wall thicknesses
- Space-saving, lightweight and environmentally friendly

SILENT-FLUSH
- Minimised noise thanks to innovative vortex technology
- Meets the strictest sound insulation requirements such as SIA 181 and DIN 4109
- Familiar WC look

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- Intelligent sanitary solution for a sustainable future
- Together with the design studio EOOS & the Swiss research institute Eawag, LAUFEN has developed a pioneering urine-diverting toilet
- Intelligent ceramic body design, rimless, wall-mounted, without compromising on comfort and hygiene

World's first electric tunnel kiln for the production of sanitary ceramics
- The Roca Group has invested in the world's first electric tunnel kiln for sanitary ceramics
- Decisive step towards electrifying production processes at the LAUFEN plant in Gmunden (Austria)
- The highly efficient, decarbonised and automated kiln represents a valuable alternative to conventional fossil fuel-dependent production
- An important milestone for Gmunden on the way to becoming the world's first net-zero sanitary ceramics factory